PROGRAMME OVERVIEW
This course impartsthe basic skills on the digital marketing such as digital advertising,social media marketing, search engine optimization and search engine marketing.Today’s world is transforming everything into digital. Most of the companies started to use digital mark eting to reach their potential customers instead of traditional marketing. This course is vital for today’s circumstance for all sectors as the governments all over the world are encouraging the companies to convert into digital economy.The candidates co mpleting this course can take up position such as digital marketer, social media marketer, SEO specialists, etc,.
Learning Objective
On successful completion of this module, the learner will be able to:
- Explain the role and importance of digital marketing in a rapidly changing business landscape
- Discuss the key elements of a digital marketing strategy
- Illustrate how the effectiveness of a digital marketing campaign can be measured
- Demonstrate advanced practical skills in common digital marketing tools such as SEO, SEM, Social media and Blogs
| Module No | Module Title | Assessment Mode | Contact Hours |
|---|---|---|---|
|
CM1 |
Introduction to digital marketing |
Assignment 50% Quiz 50% |
20 |
|
DM2 |
Blogging for Beginner |
Assignment 50% |
20 |
|
DM3 |
Digital Content Creation |
Assignment 100% |
20 |
|
DM4 |
Search Engine Marketing |
Assignment 50% Quiz 50% |
20 |
|
DM5 |
Social Media Marketing |
Assignment 50% |
20 |
|
DM6 |
Search Engine Optimization |
Assignment 50% Examination 50% |
20 |
|
DM7 |
Digital & Web Analytics |
Assessment 100% |
20 |
|
DM8 |
Email Marketing |
Assessment 100% |
20 |
Entry Requirements :
Minimum Grade E in any 3 GCE A Level including English and 2 Science subjects or equivalent (OR)
For International candidate should have Higher Secondary School equivalent (for e.g. - India school education "12th Standard") with subjects pass in English and Science. (OR)
Minimum C6 in any 3 GCE O Level including English and 2 Science subjects (Grade C6 and above) with minimum 3 years working experience in Engineering field. (OR)
For International candidate should have Secondary School equivalent (for e.g. - India school education 10th Standard) with subjects pass in English and Science with minimum 3 years working experience in engineering field. (OR)
Matured candidate with other relevant certificate qualification with 8 years relevant work experience (for only local students)
Class Mode
Face-to-Face and/or Online
Lecturer :
Mr. Alagappan Natarajan (All modules)
Student Teacher Ratio:
Lecture 1:18
Course Duration: 08 Months (Part Time)
Intake :
24 September 2023 ~ 23 May 2024
22 October 2023 ~ 21 June 2024
19 November 2023 ~ 18 July 2024
17 December 2023 ~ 16 Aug 2024
21 January 2024 ~ 20 September 2024
18 February 2024 ~ 17 October 2024
